PRIVACY POLICY
1. Overview
THE SMITH ESTATE PTY LTD (trading as The Smith Estate) (“we”, “us”, “our”) is committed to protecting the privacy of personal information in accordance with the Privacy Act 1988 (Cth) (“Act”) and the Australian Privacy Principles (“APPs”).
This Privacy Policy outlines how we collect, hold, use, disclose, and otherwise handle personal information in the course of operating a commercial real estate agency, including sales, leasing, and related advisory services.
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2. What Personal Information We Collect
We may collect and hold personal information including, but not limited to:
- Full name, telephone number, and email address
- Residential or business address
- Company or entity details
- Identification information where required to verify identity
- Property preferences, investment criteria, and transaction history
- Records of communications and interactions with us
- Information submitted via forms, correspondence, or in person
- Technical data including IP address, device identifiers, browser type, and website usage data
We do not generally collect sensitive information unless required by law or with your consent.
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3. How Personal Information Is Collected
We collect personal information through lawful and fair means, including where you:
- Submit an enquiry through our website or digital platforms
- Register interest in a property, campaign, or service
- Engage us in relation to a property transaction
- Subscribe to communications or request market information
- Communicate with us via telephone, email, or in person
- Interact with our website, including via cookies and analytics technologies
We may also collect personal information from third parties where reasonably necessary, including clients, vendors, landlords, tenants, publicly available sources, and professional advisors.
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4. Purpose of Collection and Use
We collect, hold, use, and disclose personal information for purposes including:
- Responding to enquiries and providing requested services
- Facilitating and administering property transactions (including sales and leasing)
- Identifying and matching prospective buyers, tenants, or investors
- Providing market insights, updates, and relevant communications
- Managing and maintaining client relationships
- Operating, maintaining, and improving our business systems and website
- Complying with legal, regulatory, and professional obligations
We may also use personal information for direct marketing purposes where permitted by law. You may opt out of such communications at any time.
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5. Disclosure of Personal Information
We may disclose personal information where reasonably necessary for the purposes set out above, including to:
- Our employees, contractors, and related entities
- Service providers, including CRM platforms, marketing providers, IT systems, and data storage providers
- Vendors, landlords, purchasers, tenants, and their respective representatives
- Professional advisors, including legal and accounting advisors
- Government bodies, regulators, or enforcement agencies where required or authorised by law
We do not sell personal information.
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6. Overseas Disclosure
We may disclose personal information to third-party service providers located outside Australia, including cloud-based systems and technology platforms.
Where such disclosure occurs, we take reasonable steps to ensure that the overseas recipient does not breach the Australian Privacy Principles in relation to that information, or that an exception under the Act applies.
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7. Cookies and Analytics
Our website may use cookies and similar technologies, including third-party analytics tools (such as Google Analytics or equivalent services), to collect information about user behaviour and improve website performance.
You may configure your browser to refuse cookies; however, this may impact website functionality.
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8. Data Security and Retention
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps include physical, electronic, and procedural safeguards.
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy or as required by law, after which it is securely destroyed or de-identified.
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9. Access and Correction
You may request access to, or correction of, personal information we hold about you by contacting us using the details below. We will respond within a reasonable period and in accordance with the Act.
We may refuse access in circumstances permitted by law.
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10. Direct Marketing
We may use personal information to send marketing communications about properties, services, or market insights that may be of interest.
You may opt out of receiving such communications at any time by using the unsubscribe function or contacting us directly.
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11. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, policies, or content of those websites.
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12. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, you may lodge a complaint with us using the contact details below.
We will investigate and respond within a reasonable timeframe.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
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13. Changes to This Policy
We may amend this Privacy Policy from time to time. The current version will be published on our website and will take effect from the date of publication.
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14. Contact Details
For enquiries, access requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact:
THE SMITH ESTATE PTY LTD
Trading as The Smith Estate
0481 212 847